When you visit the Website, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. We also collect information about the pages and products you view, the websites or search terms that referred you to the Website, and how you interact with the Website.
We refer to this automatically collected information as "Device Information."
Device Information is collected through technologies such as cookies, log files, web beacons, tags, and pixels that help us understand how visitors use and interact with the Website.
When you make or attempt to make a purchase through the Website, we collect certain information from you, including:
Name
Billing address
Shipping address
Payment information (including credit card details, PayPal information, and Apple Pay information)
Email address
Birthday
Phone number
We refer to this information as "Order Information."
Throughout this Privacy Policy, "Personal Information" refers to both Device Information and Order Information.
We use the Order Information we collect to fulfill orders placed through the Website, including processing payments, arranging shipping, and providing invoices and order confirmations.
We also use Order Information to:
Communicate with you
Screen orders for potential risk or fraud
Provide information, marketing, and promotional materials related to our products and services, based on your preferences
We use Device Information to:
Help identify potential fraud and security risks
Improve and optimize the Website
Analyze customer browsing behavior and interactions
Measure the effectiveness of marketing and advertising campaigns
The personally identifiable information you provide, along with information about your purchases, may be combined with information available from our records and other sources, including demographic information and purchase history.
We may also use technologies such as pixel tags to collect additional information about your browsing experience in order to improve future marketing efforts and provide a more personalized shopping experience.
This information may be shared with third-party service providers that assist us with marketing and advertising efforts, as well as with other marketers whose products or services we believe may be relevant to you.
If you prefer that we do not share your name and address with other marketers, please contact us at inquiries@pastmidnightlabel.com.
We may use Device Information and other collected data for advertising, retargeting, and related marketing purposes.
We share your Personal Information with third parties to help us operate our business and provide our services.
For example:
Shopify powers our online store.
Google Analytics helps us understand how visitors use the Website.
We may also share Personal Information when necessary to:
Comply with applicable laws and regulations
Respond to subpoenas, search warrants, or lawful requests
Protect our rights, property, and business interests
We may use your Personal Information to provide targeted advertisements and marketing communications that we believe may be relevant to your interests.
You can opt out of personalized advertising through services such as Facebook, Google, and Bing. Additional opt-out options may be available through industry advertising organizations and privacy preference tools.
Please note that we do not alter our data collection or usage practices when we receive a Do Not Track signal from your browser.
If you are a resident of the European Economic Area (EEA), you have the right to:
Access the personal information we hold about you
Request corrections to your personal information
Request updates to your personal information
Request deletion of your personal information
To exercise any of these rights, please contact us at inquiries@pastmidnightlabel.com.
If you are a European resident, please note that we process your information in order to fulfill contracts with you, such as completing orders, and to pursue our legitimate business interests.
Your information may be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Website, we retain your Order Information for our records unless and until you request that it be deleted.
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory requirements.
The Website is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children under 13 years of age. If you are under 13, please do not use the Website, create an account, make purchases, submit information, or use any interactive features of the Website.
If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information as soon as reasonably possible.
If you believe we may have collected information from or about a child under 13, please contact us at inquiries@pastmidnightlabel.com.
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a complaint, please contact us at: